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I am the Dean and co-founder of the Adelson School of Entrepreneurship at the Reichman University (IDC, Herzliya) – Israel's most prestigious private university. 

I have more than 20 years of experience in teaching and training young adults, students at B.A. and M.A. levels, and managers from Israel, the US, Singapore, Germany, and China. Over the years, I taught or managed programs for students from Princeton University, The National University of Singapore, The Technische Universität Darmstadt, The Frankfurt School of Finance & Management, Tsinghua University, Tel-Aviv University, and The Interdisciplinary Center Herzliya.

I obtained my B.A. (magna cum laude) from the Hebrew University in Jerusalem, where I studied psychology and was part of the "Amirim" interdisciplinary honors program. I completed my PhD. in Business Administration in the direct program for excellent Ph.D. students at Tel Aviv University. 

My research focuses on behavioral decision-making, negotiation, creativity, and innovation. Alongside academic research and publishing, I am also the author of two children's books and a book on negotiation. 

Besides academic teaching and research, I have vast field experience both as an entrepreneur and as a management consultant working with leading Israeli companies.

At Reichman University, apart from teaching and conducting research, I am involved in the following programs and activities: 

  • Dean of the Adelson School of Entrepreneurship

  • Associate in the university's Innovation Center

  • Founder and head of the school's Honors program

  • Formerly, Head of the B.A. program in Entrepreneurship

  • Academic director of the CO-OP Startup experience course

  • Founder and academic director of "The Leumi Innovation Project" - an Intraprneurship program for outstanding students in collaboration with Bank Leumi, Israel's leading bank

  • Founder and academic director of "MURATA-IDC" innovation program - an open-innovation program in collaboration with MURATA electronics, Japan

  • Formerly, Co-academic director of IDC Beyond - IDC's presidential entrepreneurship program 

  • Formerly, mentor and academic supervisor with the IDC Entrepreneurship Club

Yossi Maaravi  entrepreneurship and innovation יוסי מערבי חדשנות ויזמות.jpg


My research interests are in the areas of:

  • Decision making

  • Negotiation

  • Entrepreneurship

  • Creativity, innovation


Over the years, I have taught BA, as well as MBA students. I also have vast field experience lecturing and training managers and employees in different companies and organizations.


Alongside academic research, I am an active writer. I have published two children's books, a short story for youth, a book on negotiation and many Op-Eds.


I run special hands-on
5-day venture creation


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