About

 

I am the Vice Dean of the Adelson School of Entrepreneurship at IDC, Herzliya – Israel's most prestigious private university. 

I have more than 20 years of experience in teaching and training young adults, students at B.A. and M.A. levels and managers from Israel, the US, Singapore, Germany and China. Over the years, I taught or managed programs for students from: Princeton University, The National University of Singapore, The Technische Universität Darmstadt, The Frankfurt School of Finance & Management, Tsinghua University, Tel-Aviv University and The Interdisciplinary Center Herzliya.

I obtained my B.A. (magna cum laude) from the Hebrew University in Jerusalem, where I studied psychology and was part of the "Amirim" interdisciplinary honors program. I completed my PhD. in Business Administration in the direct program for excellent PhD. students at Tel Aviv University. 


My research focuses on behavioral decision making, negotiation, creativity and innovation. Alongside academic research and publishing, I am also the author of two children's books and a book on negotiation. 


Besides academic teaching and research, I have vast field experience both as an entrepreneur and as a management consultant working with leading Israeli companies.

At IDC, apart from teaching and conducting research, I am involved in the following programs and activities: 

  • Head of the B.A. program in Entrepreneurship

  • Academic director of the CO-OP Startup experience course

  • Founder and academic director of "The Leumi Innovation Project" - an Intraprneurship program for outstanding students in collaboration with Bank Leumi, Israel's leading bank

  • Founder and academic director of "MURATA-IDC" innovation program - an open-innovation program in collaboration with MURATA electronics, Japan

  • Co-academic director of IDC Beyond - IDC's presidential entrepreneurship program 

  • Mentor and academic supervisor with the IDC Entrepreneurship Club

  • Partner in "Young Entrepreneurs" – Israel's leading entrepreneurship program for high school students. 

research

My research interests are in the areas of:

  • Decision making

  • Negotiation

  • Entrepreneurship

  • Creativity, innovation

LECTURES

Over the years, I have taught BA, as well as MBA students. I also have vast field experience lecturing and training managers and employees in different companies and organizations.

writing

Alongside academic research, I am an active writer. I have published two children's books, a short story for youth, a book on negotiation and many Op-Eds.

5-DAY COURSE

I run special hands-on
5-day venture creation

crash-courses