My research interests are in the areas of:

  • Decision making

  • Negotiation

  • Entrepreneurship

  • Creativity and innovation​


  • Maaravi, Y., Idan, O., & Hochman, G. (2019). And sympathy is what we need my friend—Polite requests improve negotiation results. PloS one, 14(3), e0212306.

  • Maaravi, Y., & Hameiri, B. (2019). Deep pockets and poor results: The effect of wealth cues on first offers in negotiation. Group Decision and Negotiation, 28(1), 43-62.

  • Maaravi, Y. (2018). Using hackathons to teach management consulting. Innovations in Education and Teaching International, 1-11

  • Levy, A., & Maaravi, Y. (2018). The boomerang effect of psychological interventions. Social Influence, 13(1), 39-51.

  • Maaravi, Y. (2018). Running a research marathon. Innovations in Education and Teaching International, 1-7.‏

  • Maaravi, Y., & Levy, A. (2017). When your anchor sinks your boat: Information asymmetry in distributive negotiations and the disadvantage of making the first offer. Judgment and Decision Making, 12(5), 420-429.‏

  • Roizman, M., Hoffman, G., Ayal, S., Hochman, G., Reifen Tagar, M., & Maaravi, Y. (2016). Studying the Opposing Effects of Robot Presence on Human Corruption. In The Eleventh ACM/IEEE International Conference on Human Robot Interaction (pp. 501-502). IEEE Press.

  • Maaravi, Y., Pazy, A., & Ganzach, Y. (2014). Winning a battle but losing the war: On the drawbacks of using the anchoring tactic in distributive negotiations. Judgment and Decision Making, 9(6), 548-557.‏

  • Maaravi, Y., Ganzach Y., & Pazy A. (2011). Negotiation as a form of persuasion: Arguments in first offers. Journal of Personality and Social Psychology. 101 (2), pp. 245-255. 

  • Maaravi, Y., Pazy A. & Ganzach Y. (2011). Pay as much as you can afford: Counterpart’s ability to pay and first offers in negotiation. Judgment and Decision Making. 6, pp. 275-282, 1-13.



  • Maaravi Y. (2015) You Deserve Better – how to excel in the negotiations of your life. (Textbook, in Hebrew), Kinneret-Zmora-Bitan


As of October 2019, I manage a lab with the following brilliant lab members:​

Sandra Segal.jpg

I am an M.A. student for Developmental Psychology in the Department of Psychology at the Tel-Aviv Jaffa Academic college. I received my B.A. in Psychology and Management (Magna con Laude) as well as my M.B.A. (with honors) in the research excellence program, specializing in marketing and consumer behavior, from Ben Gurion University. My research interests include social psychology and decision making and the psychology of the child and his parents.

Lab manager

Sandra Segal

Ben Heller.JPG

Following the completion of my B.A. in Neuroscience at Ben-Gurion University, I am currently an M.A. student in Social Psychology and Decision Making at the Interdisciplinary Center, Herzliya. My thesis, under the supervision of Prof. Shahar Ayal, aims to explore the effect of measurement scale on ethical judgment and behavior. Other than that, my topics of interest are evolutionary psychology, cognitive science, psycholinguistics, philosophy of science, and philosophy of mind.

Research assistant

Ben Heller

Tamar Gur 1.jpg

I am a Ph.D. student in the Department of Psychology at the Hebrew University of Jerusalem supervised by Prof. Eran Halperin and Prof. Shahar Ayal. I received my B.A. in Psychology and Philosophy as well as my M.A. in Cognitive Psychology

from Tel Aviv University. My current research focuses on the role of sadness (feeling it and communicating it) in intergroup conflicts and intergroup power relations.

Research assistant

Tamar Gur

  I am currently a Ph.D. student at the Technical University of Darmstadt (Germany), in partnership with the Inter-Disciplinary Center of Herzliya (Israel). I am supervised by Prof. Peter Buxmann and Dr. Yossi Maaravi. I received my M.S.E.E. and M.B.A. from Tel Aviv University (Israel). My main interests revolve around the role that failures play in entrepreneurship education, particularly as experienced by entrepreneurs on actual ventures.

Doctorate student

Baruch Deutsch

I am currently a Ph.D. student in social psychology at the University of Geneva (Unige),  supervised by Prof. Juan Manuel Falomir Pichastor and Dr. Noa Schori-Eyal‏. I received my B.A. in psychology from the I.D.C. and M.A. in Developmental and Clinical Child Psychology from E.L.T.E. University (Budapest). My research topics include intergroup conflicts, justice perspectives, and punitive tendencies.  

Research assistant

Dan Confino